Rapid Advancement In Technology Has Created New Opportunities For Research In Sports
In sports, technology has an important role and it is applied to equipment’s characteristics, the athlete’s technique and an athlete’s heath. The need for better equipment has arisen as competitiveness in the sport has increased upto manifolds. Hockey skates, soccer balls, baseball bats, tennis racquets, football helmets and golf clubs, considerable changes are witnessed, when new technologies are manifested in the manufacturing process.
During the course of time the medical science have developed upto great extent. It is from the treatment of injuries to the range of nutrition. Rapid advancement in technology has created new opportunities for research in sports arena. Now it is within the reach to analyse the various aspects of sports and its probable implications in various forms.
There are advanced computer simulation which model physical scenarios and enhances athlete’s ability, to understand what they are pursuing and how they can improvise themselves. There are also motion captures which capture an athlete’s movement, through which minutes details can be observed and can be rectified if required.
For sporting activities mass noun “sport” is used in British English and “sports” is used more and more in American English. “Sport” encompasses all competitive activities including powerboating, motorcycle racing, chess, bridge, billiards, and air sports, all are recognized by Association of the IOC Recognised International Sports Federations.
Almost all the professional sporting events took place in the front of an audience; it may be on the open road, race track, golf course, arena or stadium, where there is a provision for the public to watch the game. The Final of 2006 World Cup alone has attracted over an audience of 700 million. In America Super Bowl Sunday is a de facto national holiday, the viewership is skyrocketing and an advertising space for a 30 second slot costs around $ 2.6m.